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Tesla’s Stock Got a Big Trump Bump. It's Time for Elon Musk to Get Back to Work.

January 1, 2025
minute read

Tesla Inc. ended the year with a strong rally, pushing its market valuation past $1 trillion. However, sustaining that momentum in 2025 could be a challenge as the company faces a variety of uncertainties. Key issues include how CEO Elon Musk’s growing involvement in politics will unfold and the timeline for Tesla’s upcoming projects, such as a redesigned vehicle and a more affordable electric car. Additionally, competition in China, a critical market for Tesla, raises questions about maintaining its current pace of growth.

Tesla’s stock has benefited significantly from its announcement of the autonomous "Cybertaxi" in October. While the reveal lacked specific details and a clear timeline, it fueled a stock rally, propelling Tesla to new highs. Shay Natarajan, a partner at Mobility Impact Partners, noted that Tesla has a “somewhat legitimate path to autonomy,” a rare advantage among electric vehicle (EV) manufacturers.

A potential shift in U.S. policy regarding EV tax incentives adds another layer of uncertainty. President-elect Donald Trump’s team is reportedly considering ending these incentives, though no concrete decisions have been made. Many analysts expect the incentives to be reduced or eliminated, which could temporarily disrupt demand for EVs.

However, Morgan Stanley analysts suggest that, in the long term, Tesla might not be significantly impacted. They argue that Tesla’s focus on achieving low-cost production through innovation and scale reduces its reliance on taxpayer-funded incentives.

Musk has publicly opposed EV tax credits, believing they benefit less competitive offerings and suppress Tesla’s natural market share. Drawing parallels to China, where similar incentives were reduced in 2022, Natarajan explained that the Chinese EV market saw a significant sales decline before gradually recovering.

However, she cautioned that U.S. consumer behavior might not mirror China’s, as U.S. automakers prioritize margins over market share. Regardless of the outcome, uncertainty around tax incentives could create hesitation among potential buyers, which is generally unfavorable for the market.

Tesla’s advancements in autonomous vehicle (AV) technology have bolstered its stock performance, but opinions are divided on whether this edge will be sustainable. Tu Le, managing director at Sino Auto Insights, described Tesla as “polarizing” in the U.S., where the brand’s association with Musk may alienate some buyers. He suggested that Tesla may have already captured the majority of early adopters, predicting flat sales for 2025 if the company is fortunate.

Musk has forecasted 20% to 30% growth in vehicle sales for 2025, following the 1.8 million vehicles sold in 2023. However, analysts like Garrett Nelson of CFRA view this target as overly optimistic, citing potential headwinds such as a stronger dollar, easing oil regulations that could boost domestic production, and the phaseout of EV tax incentives.

Tesla’s Full Self-Driving (FSD) system, which enhances driver assistance capabilities for city driving, is viewed by Wall Street as a potential “game changer.” However, questions remain about whether its adoption will extend beyond the U.S. to key markets like China. In China, Tesla faces fierce competition from local automakers and technology companies leading in AV development. Even with a more affordable Tesla EV, the brand will likely encounter significant challenges, as price wars in the Chinese market are expected to continue into 2025.

China remains both a critical market and a significant source of uncertainty for Tesla. Analysts at Deutsche Bank emphasize the importance of the Chinese market to Tesla’s global strategy, describing it as “perhaps most consequential” while noting the unpredictability of the geopolitical and competitive landscape. Although Musk enjoys considerable popularity in China, it is unclear whether his influence will be sufficient to navigate the complexities of U.S.-China relations and maintain Tesla’s dominance in the region.

Tesla is currently the only foreign automaker with substantial relevance in China’s EV market. However, its position is not unassailable. Local competitors are rapidly innovating and offering compelling alternatives, which could challenge Tesla’s market share despite its strong brand appeal.

Tesla’s prospects for 2025 are marked by both opportunities and risks. The company’s push into autonomous vehicles and upcoming projects, like a refreshed Model Y and a more affordable EV, could drive growth. However, these initiatives must contend with heightened competition, policy uncertainty, and potential economic headwinds. Analysts broadly agree that Tesla’s ability to sustain its valuation and growth trajectory will depend on its execution of these plans and its resilience in key markets, particularly China.

Ultimately, Tesla’s 2025 story will hinge on how effectively it navigates these challenges while capitalizing on its technological and market advantages. While Wall Street remains cautiously optimistic, skepticism about the company’s ambitious targets and external uncertainties suggests a complex path forward for the EV giant.

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Adan Harris
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Eric Ng
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John Liu
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Bryan Curtis
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Adan Harris
Managing Editor
Cathy Hills
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