Sports Illustrated Uses Ai to Generate Stories and Articles

Men's Journal pieces, such as workout tips, are produced using the technology by Arena Group.

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Among the latest examples of a media company investing in the emerging technology, Sports Illustrated is using artificial intelligence to pitch potential topics to journalists.

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Among Arena Group's publications, TheStreet, Men's Journal, and Dealbreaker, the company said it is collaborating with artificial intelligence startups Jasper and Nota to generate stories that draw information from its own content library. The company reported a 16.19% increase; green up pointing triangle. OpenAI also provides technology to the company, which created ChatGPT, a chatbot that is generating significant buzz among consumers and businesses since it can generate content like a human.

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In Men's Journal, some articles are already generated by artificial intelligence, such as "Proven Tips to Run Your Fastest Mile Ever," and "How to Maintain Muscle for Men Over 40." In creating the articles, Men's Fitness, a brand under Men's Journal, compiled information from 17 years of archived stories.  

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A disclosure states that the company's editorial team reviews and fact-checks AI-generated articles, which carry the byline "Men's Fitness Editors." A disclosure appears at the top of the article, saying the article was curated using deep-learning tools for retrieval and OpenAI's large language model. 

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Journalism is not being replaced by Arena Group. A key goal is to facilitate marketing campaigns, newsfeeds, sponsored content, newsletters, and content workflows.  

According to Arena Group's chairman and chief executive Ross Levinsohn, the technology won't replace the art of content creation. We can provide real efficiency and real access to our archives to content creators, whether they're writers or social media creators." 

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Some smaller titles in Arena Group's portfolio, including PetHelpful and Dengarden, have published AI-generated articles, including Men's Journal and Dengarden. More than 50 titles owned by Arena Group will benefit from the tools. Sport Illustrated is also published by Authentic Brands Group under license by Arena Group. 

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Publishers have been experimenting with AI technology after Arena Group announced its announcement.  

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OpenAI was announced last month by BuzzFeed as a way to enhance quizzes and personalize some content. Additionally, the company's CEO warned against relying solely on AI to produce low-quality content at the expense of reducing costs.  

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To help editors create explainers around financial services topics, CNET recently tested internally designed artificial intelligence technology. The publisher paused its test, which led to the publishing of 77 articles, after a number of factual errors were found, according to CNET's editor in chief, Connie Guglielmo.  

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AI tools might eventually help writers create headlines in line with the Associated Press style to save time, or search for snippets to include in a new article about a sports team by browsing through thousands of covers, images from Sports Illustrated, and article archives. It might help journalists follow trending social media topics, he said, on the workflow front. 

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What kind of content will we be able to produce as a result? Mr. Levinsohn explained that you will have more time since you will have more free time. You don't want to crank out as much AI content as you can because Google will penalize you for that. Better is better; more isn't.