Sellers on Amazon are using ChatGPT to write product listings

Trying to come up with a catchy title for his Amazon listing for a vacuum hose, Chad Rubin struggled to give his hose the edge over the countless others on Amazon's vast marketplace.

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Rubin sought help from ChatGPT, the popular artificial intelligence chatbot that was introduced late last year. He soon started experimenting with the program to carry out tasks like creating copy for his product page. For an infographic showcasing his vacuum cleaner hose, Rubin requested that ChatGPT "create 5 unbelievably smart and snappy headlines."

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"Dirt destroying air flow," He quoted one of ChatGPT's comments. “That idea for a vacuum hose would have never crossed my mind in a million years.”

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As ChatGPT quickly gains traction among professionals like lawyers, clinicians, professors, and their students, it is also demonstrating its value in the business sector, particularly for Amazon sellers looking to gain even the slightest competitive advantage as they work to increase sales. The task of selling on Amazon's marketplace can be made simpler and more profitable, according to third-party merchants who have embraced ChatGPT.

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Recently, numerous articles, YouTube videos, and LinkedIn postings have been published extolling the virtues of ChatGPT for Amazon merchants. The approach has also been adopted by e-commerce software vendors like JungleScout, which have included ChatGPT into their offerings.

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Stephen Curial, the head of technology of JungleScout and a former software developer at Amazon, declared that this technology "is going to dramatically disrupt everything we do in our lives." It is that potent.

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According to Curial, it won't be long until generative AI tools like ChatGPT become common productivity aids, just like calculators or spellcheckers, reducing the amount of daily drudge work for busy entrepreneurs.

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Since it was unveiled to the public in November by OpenAI, a Microsoft-backed business that has reportedly held talks with investors to sell shares at a $29 billion valuation, ChatGPT has swept the tech sector by storm.

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The free chatbot is used by millions of individuals to perform tasks including writing fiction, creating computer code, and editing resumes. The technology has been incorporated into Microsoft's Bing search engine, while Google last month unveiled Bard, a competitor chatbot.

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Even as the broader IT startup sector continues to see the effects of the 2022 slowdown, investors are flooding the market with sizable checks. Character.AI, a 22-person pre-revenue business formed by two former Google workers, raised $150 million last week in a round that was headed by Andreessen Horowitz at a $1 billion valuation.

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Fussy Penguins founder and Amazon seller Hamza Amor has created TikTok films to demonstrate how ChatGPT may assist businesses in finding their next big popular product.

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In December, Amor began testing out ChatGPT by posing queries like "Tell me more about you" and "What is the meaning of life? The results of his subsequent request for it to compose brief parts, like a children's story, impressed him.

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After asking the chatbot to outline what customers liked and didn't like about a product based on a set of reviews, ChatGPT assisted him in improving his products. It was advised that he utilize different packaging and more robust materials for an under-desk footrest, or think about providing a range of sizes and the option to change the footrest's height.

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‘It does it in seconds’

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The software also helped with a few listings' texts, which often take hours of writing and editing.

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Amor stated, "It does it in seconds and in the tone you select. That was the mind-blowing part."

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Several users have already seen outcomes from ChatGPT's work. After using ChatGPT for assistance with listings, Rubin claimed that the conversion rate—the proportion of clicks on an advertisement that result in sales—rose for numerous of his vacuum filters, coffee filters, and air filters. According to him, over the course of eight weeks, the conversion rate for one product rose from an average of 26% to 46%.

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By providing other merchants with a simple way to utilize the trend, Rubin sees a potential to further profit from it. This is significant since third-party sellers frequently oversee dozens if not hundreds, of Amazon listings concurrently and compete with numerous new vendors every day.

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Rubin founded Profasee, a pricing software business, in 2021. Some of Profasee's features make use of AI. According to Rubin, he intends to include ChatGPT in a brand-new application that would assist sellers in fast optimizing their product listings.

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Nonetheless, there are valid grounds for doubting ChatGPT's efficacy despite the buzz. New technology has demonstrated that it is prone to errors and, occasionally, just making things up. By examining a lot of data from the internet to learn how to write, ChatGPT might make mistakes, a behavior is known as "hallucination" by AI scientists.

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ChatGPT was used by seller Aidan Duffy, who also owns a consultancy business, to enhance the listing for a sauna backrest, one of his more recent products. The chatbot not only helped him write bullet points for the listing, but it also suggested he make an adjustable backrest for those who are taller or shorter, which he said he was considering having made.

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Duffy said that he had some worries about the technology's reliability. He recently sought guidance from it regarding the best approach to import goods from China, where his products are made.

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"It provided a legible response," but Duffy described it as a baseline. "It won't carry out your task for you."