Sega Drop A $1 Billion Deal To Buy Rovio Company Maker Of Popular 'Angry Birds' Game

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Sega to pay $1 billion for 'Angry Birds' maker Rovio Kahekashan Hans News Service | 15 Apr 2023 3:45 PM IST x HIGHLIGHTS Sega is rumored to be close to acquiring Rovio Entertainment, the maker of Angry Birds, for $1 billion. Sega is reportedly close to completing the acquisition of Rovio Entertainment, according to a Wall Street Journal report. The Angry Birds mobile game franchise was acquired by Rovio for $1 billion.

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Instead, Rovio watched rivals like Candy Crush expand rapidly, eroding interest in Angry Birds. The iOS version of the original Angry Birds game from Rovio was renamed Red's First Flight after it was just taken down from the Google Play Store. To divert gamers from the original game's buy-once-play-forever business model and onto its profitable freemium successors, the shift was made.

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Prior to March, Rovio and Israeli developer Playtika discussed an $800 million agreement for Playtika to acquire the company. Now that Angry Birds is located in Finland, Sega may soon control it. The first mobile game to reach 1 billion downloads was the original Angry Birds by Rovio (a record certified by Guinness World Records).

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Additionally, Rovio stated that its combined game library had had 5 billion downloads in the previous year. Therefore there's a case to be made for the corporation to charge a sixth of a dollar for every download.

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Sega to acquire 'Angry Birds' company Rovio for $1 billion Kahekashan Hans News Service | 15 Apr 2023 3:45 PM IST x Sega to buy 'Angry Birds' company Rovio for $1 billion HIGHLIGHTS Sega is allegedly close to an agreement to buy Rovio Entertainment, the company behind Angry Birds, for $1 billion. According to a Wall Street Journal story, Sega is poised to complete the acquisition of Rovio Entertainment. Rovio has paid $1 billion for the Angry Birds mobile game franchise.