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Reports Suggest Apple Is Working On Future Devices With A Secretive Startup Team

February 27, 2023
minute read

Several next-generation technologies are being developed by Apple's secretive Exploratory Design Group, according to Trade Algo.

Gurman recently shared new information regarding Apple's Exploratory Design Group, known as "XDG" within the company. Apple's notoriously high standards have led to a highly secretive team, even by Apple's notoriously high standards. Within the XDG, members who are working on one project within the group are not allowed to communicate about their work with other members of the group who are working on a different project within the group. XDG members also work on several different projects at the same time, since they are grouped according to their skill sets, rather than a specific project, which means they are often involved in various projects at once.

In terms of size, the Exploratory Design Group operates as a startup within Apple, which is made up of just a few hundred people, primarily engineers, and academics. Compared to Apple's Special Projects Group, which was dedicated to building Apple's self-driving car, and the Technology Development Group, which was responsible for developing the mixed-reality headset, that is far different from the many hundreds of people in the Special Projects Group.

The XDG is also supported by significant financial resources, and members are encouraged to work on ideas until they can determine if they are viable, rather than "churn out" new features for devices like the iPhone on a daily basis.

Last week, Gurman revealed that it was XDG that was responsible for Apple's recent breakthrough in non-invasive blood glucose monitoring technology. There is an assumption that the group is actively working on next-generation display technology, artificial intelligence, low-processor technologies, next-generation batteries for smartphones, as well as health features for headset devices to assist people with eye diseases. XDG is purportedly already shipping Apple iPhone, iPad, and Mac models with chip and battery technologies that have been developed by them for several years.

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Eric Ng
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