Microsoft And Google Face Off Against Amazon's New Cloud Tools In The AI Race

Amazon.com Inc's cloud computing division announced a set of technologies on Thursday targeted at assisting other firms in developing their own chatbots and image-generation services powered by artificial intelligence.

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Microsoft Corp and Google Inc are incorporating AI chatbots into consumer goods such as their search engines, but they are also eyeing another lucrative market: selling the underlying technology to other businesses through their cloud operations.

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Amazon Web Services (AWS), the world's largest cloud computing company, entered the contest with its proprietary AI capabilities on Thursday, but it is adopting a different strategy.

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Amazon will launch Bedrock, a service that will allow organizations to combine foundation models - the key AI technologies that react to questions with human-like words or produce graphics from a prompt - with their data to build a unique model. OpenAI, the inventor of ChatGPT, for example, provides a similar service, allowing users to fine-tune the models that power ChatGPT to create a bespoke chatbot.

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The Bedrock service will allow clients to work with Amazon's foundation models known as Amazon Titan, as well as a menu of models from other firms. Along with Amazon's models, the first third-party solutions will come from firms AI21 Labs, Anthropic, and Stability AI.

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Amazon users may use the Bedrock service to test such technologies without having to deal with the underlying data center servers that support them.

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"It's unnecessary complexity from the user's standpoint," Vasi Philomin, AWS's vice president of generative AI, told Trade Algo. "We can abstract that away behind the scenes."

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The underlying servers will utilize a combination of Amazon's proprietary AI processors and chips from Nvidia Corp, the largest provider of AI chips but whose chips have been in short supply this year.

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"We're able to land tens of thousands, hundreds of thousands of these chips as we need them," "It's a relief valve for some of the supply-chain vulnerabilities that I believe people are concerned about," said David Brown, vice president of Elastic Compute Cloud at Amazon.

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