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Kohl's Stock Climbs as the Company Beats Earnings Expectations and Raises Its Outlook

August 28, 2024
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Shares of Kohl's Corp. experienced a rise in early trading on Wednesday after the department store chain reported better-than-expected fiscal second-quarter profits, which helped mitigate the impact of yet another revenue shortfall as the company continued to face challenges in its core business operations.

Kohl's CEO, Tom Kingsbury, commented on the results, stating, "During the second quarter, our customers showed increased caution in their spending, which put pressure on our sales, despite a higher frequency of transactions." He noted that this cautious spending overshadowed strong performances in key growth areas, such as Sephora, home decor, gifting, and impulse purchases.

In response to the earnings report, Kohl's stock (KSS) rallied 4.5% in premarket trading, extending its recovery from a 10-month low closing price of $18.96 on August 22.

For the quarter ending on August 3, Kohl’s net income rose to $66 million, or 59 cents per share, up from $58 million, or 52 cents per share, during the same period last year. This result exceeded analysts' expectations, as the FactSet consensus had predicted earnings per share of 44 cents.

This marks a significant turnaround from just three months ago when Kohl's reported an unexpected first-quarter loss, causing the stock to plummet by 22.9% in a single day—the largest one-day loss in the company's history.

However, despite the positive earnings, total revenue for the quarter fell by 4.2% to $3.73 billion, missing the FactSet consensus estimate of $3.81 billion. This marks the fifth consecutive quarter in which Kohl's has fallen short of revenue expectations, and the 10th miss in the last 11 quarters.

On the bright side, Kohl's managed to reduce its cost of sales by 5.1% to $2.13 billion, which helped boost the gross margin to 39.6%, up from 39.0% a year ago.

Comparable sales, which track the performance of stores open for at least a year, dropped by 5.1%, a sharper decline than the anticipated 1.8% decrease.

Looking ahead, Kohl's has adjusted its full-year guidance. The company raised its expected earnings per share (EPS) range to $1.75 to $2.25, up from the previous range of $1.25 to $1.85. However, Kohl's also revised its outlook for comparable sales, now expecting a decline of 3% to 5%, compared to the earlier forecast of a 1% to 3% decrease. Additionally, the company lowered its sales growth guidance, projecting a decline of 4% to 6%, down from the previously anticipated drop of 2% to 4%.

Kohl’s stock has faced significant challenges this year, having fallen 31.7% year to date as of Tuesday. This contrasts sharply with the broader retail sector and the overall market; the SPDR S&P Retail ETF (XRT) has gained 7.4%, and the S&P 500 index (SPX) has risen by 18% over the same period.

Despite the challenges, the recent earnings report and subsequent stock rally suggest that investors are cautiously optimistic about Kohl's ability to navigate the current retail environment. The company's efforts to manage costs, focus on growth areas like Sephora, and improve profitability appear to be paying off, even as overall sales continue to struggle.

Kohl's is working to balance the headwinds in its core business with strategic initiatives aimed at driving growth and enhancing the customer experience.

The improvement in gross margin indicates that the company is effectively managing its cost structure, which could provide some cushion against ongoing revenue challenges. However, the continued decline in comparable sales highlights the difficulties Kohl's faces in boosting customer spending, especially in a more discretionary environment.

As Kohl's moves forward, the revised guidance reflects a more cautious outlook, acknowledging the challenges that lie ahead while also signaling confidence in its ability to deliver improved earnings. Investors will likely be closely watching how the company executes its strategy in the coming quarters, particularly in light of the broader retail landscape and economic conditions.

In summary, while Kohl's continues to face significant challenges, particularly in driving revenue growth, the company’s focus on cost management and key growth areas has helped it deliver better-than-expected earnings. The recent stock performance reflects a mix of caution and optimism among investors, as they weigh the company's potential for recovery against the ongoing pressures in the retail sector.

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Eric Ng
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