Friday's Biggest Analyst Calls: Nvidia, Amazon, Pinterest, Netflix, Broadcom, Expedia, Honeywell & More

Here are the biggest calls on Wall Street on Friday:

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Morgan Stanley Maintains Overweight Rating on Amazon

Morgan Stanley continues to view Amazon as a key beneficiary of generative AI following its recent earnings report.

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The firm highlighted improvements in retail logistics and the integration of AI-driven efficiencies, including robotics. Additionally, Amazon Web Services (AWS) remains on a profitable growth trajectory, with potential acceleration as generative AI adoption expands. Morgan Stanley maintains a $280 price target, emphasizing that Amazon remains an underappreciated winner in the AI space.

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KBW Starts Coverage on Strategy with an Outperform Rating

KBW initiated coverage on the company formerly known as MicroStrategy, stating that it is well-positioned in the cryptocurrency sector.

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The firm sees MicroStrategy as an attractive investment option for those seeking leveraged exposure to Bitcoin. Its strategy of acquiring Bitcoin using funds from high-demand security issuances further enhances its value, with a valuation exceeding its net asset value.

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Citi Reaffirms Neutral Stance on Netflix

Citi raised its price target on Netflix from $920 to $1,020 per share while keeping its Neutral rating.

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After analyzing revenue projections, the firm believes Wall Street’s revenue expectations are reasonable for the next few years. However, unless Netflix significantly reduces costs, Citi does not anticipate substantial equity gains between 2025 and 2027.

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Deutsche Bank Upgrades Honeywell to Buy

Deutsche Bank upgraded Honeywell following the company’s decision to split into three separate entities.

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The firm believes this move could lead to a stock valuation more aligned with industry peers, potentially reaching a forward price-to-earnings multiple of 23 times. Analysts see this as a near-term catalyst for the stock, with further upside expected when the breakup is completed in 2026.

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HSBC Upgrades Expedia to Buy

HSBC raised its rating on Expedia, citing positive travel trends that support growth for the online travel company.

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The firm pointed to strong momentum in leisure travel, business-to-business transactions, advertising, and international bookings.

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Morgan Stanley Downgrades e.l.f. Beauty to Equal Weight

Morgan Stanley lowered its rating on e.l.f. Beauty, citing concerns about future visibility.

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The downgrade follows the company’s latest earnings report, where management significantly cut its implied Q4 guidance. Additionally, January U.S. retail data for e.l.f. showed weakness, raising concerns about near-term performance.

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Bernstein Upgrades Pinterest to Outperform

Bernstein upgraded Pinterest after the company reported strong earnings.

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While there is a chance that the quarter’s results were an anomaly, the firm believes Pinterest’s execution provides enough evidence that its recent progress is sustainable.

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Citi Upgrades Hershey to Neutral

Citi upgraded Hershey, noting that the risk-reward balance has improved.

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Hershey’s stock has dropped 24% over the past six months, making it the second-worst performer in Citi’s coverage after Bunge. While the firm doesn’t see much immediate upside—especially given that shares trade at over 25 times projected earnings—Citi believes the selloff has balanced valuation risks.

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Citi Upgrades Deckers to Buy

Citi advised investors to take advantage of a dip in Deckers’ stock price, upgrading the footwear company from Neutral to Buy. The firm maintains a $215 price target on the stock.

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Citi Upgrades Pagaya to Buy

Citi expressed optimism about AI-powered lending software company Pagaya, upgrading it from Neutral to Buy.

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Analysts anticipate that investor sentiment will improve in 2025, driven by expanding partnerships and rising demand for personal and point-of-sale loans.

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Wells Fargo Reiterates Overweight Rating on JPMorgan

Wells Fargo raised its price target on JPMorgan to $300 per share, up from $270.

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The firm believes JPMorgan is benefiting from market share gains and industry-leading performance. Additionally, it sees a favorable regulatory environment, marking the most positive shift in banking regulations in three decades. Wells Fargo expects JPMorgan’s stock to re-rate similarly to how it performed in the first year of the Trump administration.

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TD Cowen Upgrades Genpact to Buy

TD Cowen upgraded Genpact, highlighting improvements in its business momentum.

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The firm noted that Genpact has been gaining traction in its turnaround efforts, positioning itself for double-digit revenue and earnings growth in 2025 and beyond.

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Wedbush Upgrades Denny’s to Outperform

Wedbush sees Denny’s as undervalued and upgraded the restaurant chain’s stock from Neutral to Outperform.

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The firm pointed to improvements driven by the return of the $2, $4, $6, $8 value menu and a focus on its signature Grand Slam meal. Additionally, positive guest sentiment, store remodels, increased local marketing contributions, and off-premise growth have contributed to the upgrade.

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MoffettNathanson Downgrades Roblox to Sell

MoffettNathanson believes Roblox shares have risen too quickly, prompting a downgrade from Neutral to Sell.

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The firm noted that the latest earnings report reignited concerns about the company’s future growth potential and the expectations built into its stock price.

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Morgan Stanley Reiterates Nvidia and Broadcom as Overweight

Morgan Stanley reaffirmed its bullish stance on AI leaders Nvidia and Broadcom.

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The firm remains optimistic about the long-term outlook for AI-driven growth at both companies. It also sees potential upside for other semiconductor players, including Analog Devices, MKS Instruments, and Western Digital.

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Citi Downgrades Nike to Neutral

Citi lowered its rating on Nike from Buy to Neutral, following a meeting with the company’s new CEO, Elliott Hill.

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After discussing key factors needed for a turnaround, the firm no longer believes fiscal 2026 will bring the sales and margin improvements it had previously anticipated.

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