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Apple Starts Laying Off Employees To Cut Jobs In Its Corporate Retail Division 

April 4, 2023
minute read

With Apple's first round of layoffs, it appears that Apple is finally feeling the effects of the global economy, which has been affecting other tech companies in the thousands. Apple was the only company up until now not to lay people off by the thousands. 

A report published on Monday by Trade Algo indicated that Apple Inc is cutting back on a limited number of retail positions within its corporate retail teams, citing individuals familiar with the topic.

This news report states that Apple is preparing to undergo cuts to its development and preservation teams in the coming months. This story also states that the number of jobs that will be cut is unknown and most likely to be very small.

In contrast to other tech companies, Apple was very cautious about hiring too many people during the pandemic, as many companies went berserk and hired tens of thousands of people. 

A few months ago, Apple's CEO Tim Cook stated that his company would have to adjust its recruitment and spending strategies in response to wider economic conditions, and that the only choice would be to fire employees as a last resort. “As part of its efforts to monitor expenses closely, the tech giant is currently reducing recruiting in certain sectors, while still hiring in others.” 

In part, this is because during the year 2020, when the tech industry was in a boom of sorts, most technology companies hired in a massive number of people, often paying them extremely high salaries and benching them for a long period of time, which is one of the reasons why we saw tech companies like Microsoft, Google and Facebook fire thousands of workers, even tens of thousands. 

The other tech giants, such as Apple, have also hired a large number of people, but not nearly as aggressively as some others. During their hiring spree, Apple was a little more cautious than other companies. From September 2019 to September 2022, Apple's headcount grew by approximately 20 percent. The headcount of its competitors increased anywhere between 57 percent and 100 percent during this period.

Despite Cook's desire to avoid letting people go, Apple had terminated a number of third-party contractors and subcontractors it had worked with by the end of February, regardless of how much Cook wanted to avoid firing them.

According to a report dated March, there was a possibility that Apple's first round of layoffs was in the works for some time. Or at the very least it was very likely that the layoffs had been planned for some time. Apple had decided that it wanted to focus on India more than it had in the past, and was planning a major reshuffle of its global management teams.

There was a reshuffle that resulted in the Indian sales region being treated as its own sales region instead of being lumped together with South Asia as part of the reshuffle. This change is also noteworthy because the VP in charge of this region, Hugues Asseman, recently retired and had been replaced by Asish Chowdhary, the one who was previously responsible for heading the Indian division under Asseman.

Unlike other major tech companies, Apple is expected to see the least amount of attrition among its employees. According to estimates, the company is only likely to lose a very small number of employees, although this number is unlikely to be huge.

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Eric Ng
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Eric Ng
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