An AI-Powered Video Creator Tool Will Be Added To YouTube, The Company's New CEO Says

More visual AI capabilities will be added to Google's video platform, along with "thoughtful guardrails."

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As the internet giant scrambles to compete with rivals in artificial intelligence like OpenAI Inc. and Microsoft Corp., both of which have released their own consumer-friendly products like AI chatbots and image-creating services, Google's YouTube will integrate new generative AI features into its video-sharing platform.

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"The power of AI is just beginning to emerge in ways that will transform video and make the seemingly impossible conceivable," Neal Mohan said on Wednesday in his first letter to the YouTube community since taking over as the company's CEO last month. He said that, "in the next months," YouTube producers will be able to use AI's generative powers to digitally change their clothing in videos or build "fantastical film locations."

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Google, which is controlled by Alphabet Inc., is coming under greater pressure to release generative AI solutions, or systems that can produce fresh visuals or extensive text replies based on data ingested from the internet and other digital sources. Despite the fact that Google has long been regarded as a leader in artificial intelligence research, some have argued that the corporation has been too sluggish to release its own tools and services that are suitable for general use. In the meantime, competitors have recently launched hugely successful products, such as OpenAI's ChatGPT and Microsoft Corp.'s new Bing chatbot, winning over the general public despite worries that the ad hoc chats and scripts they produce might occasionally be wrong, aggressive, or weird.

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Early in February, amid a slump in digital advertising and concerns that chatbots powered by artificial intelligence (AI) would threaten Google's core internet search business, the company unveiled Bard, its own ChatGPT rival. Google pulled a "code red" last year shortly after ChatGPT was released, acting as if a fire alarm had gone off internally and sending the company's AI engineers running for cover.

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Mohan from YouTube hinted that Google would continue to exercise some reflexive caution. He emphasized that the business would take its time developing its generative AI features "with deliberate guardrails" and "protections to embrace this technology responsibly" in his statement to the YouTube community.