A New Mac With M2-Level Chips Is Being Tested By Apple In An Attempt To Boost Sales

Apple is ramping up testing of new Macs with processors akin to the existing M2 chip as the company attempts to reverse a sales downturn. According to developer logs obtained by Bloomberg News, Apple is verifying the compatibility of these devices with third-party programs from the App Store, which is an important stage before the debut of a new gadget.

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After seeing its biggest Mac sales loss since the dot-com crisis in 2000, the California-based computer giant is betting that the new devices would lure shoppers. IDC observed a drop in shipments of more than 40% during the first quarter, forcing the Mac to underperform even in an industry experiencing a substantial slump.Although Apple had previously stated that the quarter will be difficult, the company's official figures will not be released until May 4.

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The new Macs are keenly awaited in this difficult climate. According to the test logs, Apple is planning to release a laptop with a bigger, higher-resolution display and CPUs equivalent to existing models. This laptop is supposed to be the 15-inch MacBook Air, which Apple is rumored to be releasing this year.

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The new laptop, according to the logs, has a CPU with eight main processing cores and 10 graphics cores, which is comparable to the existing M2 chip. Also, the computer features 8 gigabytes of RAM, which is the same as the current MacBook Air.

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The new laptop's Processor is divided among four high-performance cores and four efficiency cores, similar to the present M2 chip. The Macs under testing run macOS 14, which Apple is likely to launch on June 5th at its Worldwide Developers Conference.

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The laptop under examination, codenamed "Mac 15,3," features a screen resolution that equals the 14-inch high-end MacBook Pro. As a result, the bigger MacBook Air would have the same resolution as the MacBook Pro, although with significantly poorer crispness. This method is consistent with Apple's previous policy of separating between consumer and professional-oriented laptops.

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Apple's forthcoming introduction of the M3 processor, which will use a 3-nanometer production process, an upgrade over the existing 5-nanometer standard, is expected to make substantial modifications to the Mac range. This new chip technology, developed by Taiwan Semiconductor Manufacturing Co., will result in improved performance and efficiency. This year's new iPhones will likewise feature similar semiconductor technologies.

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Along with the bigger MacBook Air, Apple is working on improvements for the 13-inch Air, the 24-inch iMac, and the entry-level 13-inch MacBook Pro. The original Mac Pro, which used the company's proprietary processors known as Apple Silicon, was delayed and had specs changed.

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