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Tesla Stock Rallies as April Marks the Start of an Increase in the Model Y Evs' Prices

March 18, 2024
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Tesla Inc. shares received a notable boost on Monday following an announcement from the electric vehicle (EV) titan regarding price increases on its lower-priced Model Y vehicles in the United States. This development offered some optimism to investors amidst concerns about EV price competition, a factor contributing to the recent sharp decline in Tesla's stock value.

The decision by Tesla to raise prices provided a glimmer of hope to investors that the ongoing EV price wars, which have been exacerbated by sluggish demand and intensifying competition, might begin to alleviate. Tesla conveyed through its website over the weekend that prices for all variants of the Model Y EVs would see an increase of $1,000 effective April 1st. Currently, the entry-level Model Y starts at $36,490 after factoring in the $7,500 tax credit.

In response to this news, Tesla's stock surged by 3.8% during morning trading. This uptick comes after a challenging period where the stock experienced a notable decline of 19.3% over the past two weeks, marking its most significant two-week downturn in 15 months. Year-to-date, Tesla has witnessed a substantial decrease of 31.7%, positioning it as one of the leading decliners within the S&P 500 index, which, in contrast, has seen an increase of 8.4% over the same period.

This recent selloff has caused Tesla to slip down to the 12th position among the most valuable U.S. companies, with a market capitalization of $520.9 billion at the close of trading on Friday. Notably, the company has experienced a staggering loss of $270.4 billion in market capitalization since the beginning of the year.

Looking at Tesla's performance over the past 12 months, the stock has witnessed a decline of 5.7%, while the Global X Autonomous & Electric Vehicles ETF (DRIV) has shown a gain of 8.7%. In comparison, the broader S&P 500 index has exhibited a robust growth of 32% during the same period.

In summary, Tesla's decision to increase prices on its Model Y vehicles has provided a welcome respite for investors amid concerns about the intense competition and declining demand within the EV market. However, the company still faces significant challenges as evidenced by its recent stock performance, highlighting the dynamic nature of the EV industry and the competitive landscape in which Tesla operates.

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Bryan Curtis
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